YING L

Ying Lai: Crafting Experiences, Shaping Impact šŸš€
ā€
As a 6+ years senior product designer and visionary product owner, I tailor my design process and techniques to suit the unique needs and challenges of each client and project. By offering a range of design professions, I ensure that my services are optimized to deliver the best possible outcomes. This adaptable approach allows me to address diverse project requirements and effectively solve complex problems, ultimately providing clients with optimal service and design solutions.

ABOUT
Passionate Visual Alchemist šŸŒŸ
From my earliest days, Iā€™ve been captivated by the magic of visual design. Itā€™s not just about pixels and colors; itā€™s about creating experiences that resonate with users. In 2016, I embarked on my UI/UX journey, and since then, Iā€™ve been on a thrilling rideā€”crafting interfaces, shaping experiences, and pushing boundaries.

Balancing Users and Business Goals šŸŽÆ
As a seasoned UI/UX designer with over 6 years of experience, I thrive on the delicate dance between user needs and business objectives. Every pixel matters, every interaction counts. Whether Iā€™m designing a sleek app interface or reimagining a clunky legacy system, Iā€™m obsessed with finding that sweet spot where usability meets profitability.

Vancouver-Based, World-Infused āœˆļø
Originally raised in Taiwan, I now call Vancouver home. My design sensibilities have been shaped by European escapades during my exchange student days. Visual, interactive, and product designā€”theyā€™re all part of my DNA. And my mission? To elevate interfaces, solve real-world problems, and create experiences that leave users saying, ā€œWow!ā€
Experience

Chefling

UI UX Designer
San Francisco, CA, USA
2018 - 2018

BIB Solutions

UI UX & Web Designer
Taipei, Taiwan
2016 - 2020

Drinkfill Beverage Ltd.

Visual Designer
Vancouver, Canada
2023 - 2024

Qrated Studio

Senior Product Designer
Vancouver, Canada
2022 - Current

ixFintech Inc.

UI UX | Web & Graphic Designer
Hong Kong
2019 - 2020

NWT (via CDM)

UI UX & Motion Designer
Vancouver, Canada
2022 - 2022
SKILLS

Visual Design

User Interface Design, Mockups, Graphic Design, Motion Design, Micro Animation, Prototyping, Typography & Color setting, Responsive Layouts

Product management and communication

Style Guide, Design system development, Agile Development, Brand Book, Strategic Thinking, Problem-Solving, Active Listening, Nonverbal Communication

User Experience Design

Human Centred Design, Wireframing, User Flows, Interaction Design, Information Architecture, Design thinking, Content Strategy, Sketching

Design Research

User Research, Competitive Analysis, Journey Mapping, User Stories and Personas, Card Sorting, Heuristics

The Joy of Creating ā€œDigital Babiesā€ šŸ‘¶
ā€
Imagine starting from scratchā€”a blank canvasā€”and gradually molding it into a functional, delightful digital product. Thatā€™s my playground! Iā€™ve collaborated with diverse teamsā€”full-time, part-time, freelance, in-person, and remoteā€”to birth these ā€œdigital babies.ā€ And let me tell you, thereā€™s nothing quite like seeing your creation come to life.

EDUCATION

Design Kit: Human-Centered Design

+Acumen & IDEO.org
Hybrid

Master's degree in Digital Media

The University of British Columbia, BCIT, Emily Carr
Vancouver, Canada

Fueling Creativity with Taiwanese Bubble Tea and Coffee ā˜•šŸ§‹
ā€
When the sun graces us with its presence, I retreat to my creative cocoon. Armed with a cup of Taiwanese bubble tea or a steaming espresso, I dive into 2D and motion graphics. Itā€™s where ideas flourish, where pixels dance, and where I find inspiration in every sip. So, if you catch me zoning out, blame it on the caffeine-induced creativity!

Always keep in my mind "great design isnā€™t just about aesthetics; itā€™s about empathy, problem-solving, and impact."

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